tv-commercial-altice.jpg

TV Campaign

TL;DR

Create TV campaign to support marketing promotions.

配合公司的市场部门设计并参与制作电视广告。曾独立承担动画,特效以及剪辑工作,完成完整的广告制作。

My Role:

  • Brainstorm concept and create style frames for presentation
  • Create storyboard based on approved script and style guide
  • Animation, post-production and editing

Surprise and Delight

Marketing Promotion

To help the marketing department to deploy a new tactic, this entire TV spot is created with text and minimal icon arts. Using only necessary graphic elements and subtle animation to put emphasize on the message itself. 

为了协助市场部门新营销策略的推广,这支电视广告采用极简风格,以图标及文字为主,旨在让观众更多的集中在广告所呈现的信息上,充分了解公司的新策略。

Proposed Style Frames

Proposed Style Frames

Here are some other options that I created for concept presentation. While they all focus on the text, each option has different transition and animation style.

这里是我为此支广告所创作的其他两种样式,无论哪一种都采用文字为主的设计风格。

The Visit

Marketing Promotion for Univision (for multicultural markets)

为西班牙语市场制作的,与Univision合作的广告(系列之一)。

Day in a Life

Marketing Promotion for Univision (for multicultural markets)

为西班牙语市场制作的,与Univision合作的广告(系列之二)。

 

Process

Process

It starts with shooting actors separately in front of a green screen. My job is to put shots together, and match them with various backgrounds. 

整个广告系列先从拍摄演员们的表演开始,我的职责是将带有green screen的影片编辑成完整故事链,并且通过后期制作搭配上不同的背景以及特效效果。