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Visual Design

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EDM Fun

This is a personal project.
I designed a series of motion boards for an fictional EDM event called Diesel Dance Planet. The challenge is to introduce graphic elements that fit for the event, while maintaining the brand's identity.
个人作品。为EDM广告设计的动画故事板。

 

My Role:

  • Ideating, branding and collecting visual assets.
  • Design motion boards.

Click on each image for design details...

 
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Design Thinking

I decided to use headphone and microphone as key graphic elements in my design. Using the cable to connect different frames, generating a series of transition with a clear visual cue. I also added texture to give enrich the graphic style. With special attention for text placement, information on these board needs to be readable within a short amount of time. 


Mars Mission

This is a personal project.
I designed a few style frames for a show called Expedition 100: Mission to Mars. The show was set for a dangerous, awe-inspiring, and cinematic vibe, with easy-to-read title cards at the same time. The boards have to incorporate appropriate GFX, and treatment on shot footage.
个人作品。为Mission to Mars设计的影片片头。

My Role:

  • Ideating, branding and collecting visual assets.
  • Design motion boards.

Click on each image for design details...

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Mood Board

I started with style frames to test out different styles that I could go for the design boards. With each style, I tried to test out different color combination, graphic elements and text placement. I eventually went with the second style, and made alteration on the color and values. I made some ui elements that would make sense to this type of show, and overlay them onto the frames as added texture.


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Wear Sneakers

This is a personal project.
"Shoes are boring. Wear sneakers"
A series of motion design boards that addresses a logo reveal in 3D animation, combining with 2D graphic elements. The challenge is to stay onboard with the brand's identity, and try to bring the appropriate vibe to the design.
个人作品。为Converse设计的广告故事板。

My Role:

  • Ideating, branding and collecting visual assets.
  • Design motion boards.

Click on each image for design details...


Disclaimer

All works above were created as homework assignments for the Design Bootcamp course from School of Motion, Inc. All work is speculative, and created for educational purposes.